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Our mission statement

    SBAR’S is committed to providing its retail dealers with a range of quality products, competitive prices, services, industry knowledge, innovative ideas, integrity and dependability.


    SBAR’S began in 1952 as a small craft, hobby and school supply store in Camden, NJ. Today we operate from a 300,000 square foot distribution center in Moorestown, NJ.  

    SBAR’S carries over 30,000 SKUs of brand name merchandise and its proprietary products sold under the Nicolecrafts label.  

    Our foundation is rooted in family values and a strong commitment to giving back to the community.  

    SBAR’S participates in events throughout the year to help improve the plights of those less privileged in places as close as Camden, NJ and as far away as Kenya, Africa.

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